In-Funded Mobile Advertising

Worldwide mobile advertising market alone will be worth over $12 billion by 2011 as telecom carriers around the world are turning their attention to advertising as a potential source of revenue,…

The next big thing in advertising may be the use of mobile phones to sell products, according to an industry expert. Tim Bajarin, president of Creative Strategies, was recently at Digital Hollywood’s…

As mobile advertising moves from an experimental buy to a dedicated budget line item, ad networks serving the space have also matured. Third Screen Media, Ringleader Digital, Ad Mob, Millennial…

With over 3.3 billion cellular phone users worldwide, companies are reassessing the way in which they reach out to their customers. The race is on to move beyond the clutter of everyday advertising…

UTarget.Fox is to start selling in-game ad inventory with mobile games provider InnerActive Smart Media.

Several vulnerabilities in traditional advertising models, lurking in the shadows for years, have now emerged into broad daylight

MySpace and Facebook are the fastest growing in terms of mobile traffic trends. MySpace expects half its traffic to be mobile in the future, thanks to its deals with 23 carriers in 13 countries to…

The Australian mobile advertising market is set to expand by 300% this year and next although it will remain a tiny pocket of less than $30 million because of an advertising sector which remains…

lthough nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So…

Offer Yehudai, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ads & Content Infrastructure – Barriers & Accelerators” at IMA Mobile…