August 2008
4 posts
Mobile advertising market will be worth over $12... →
Worldwide mobile advertising market alone will be worth over $12 billion by 2011 as telecom carriers around the world are turning their attention to advertising as a potential source of revenue,…
Global mobile advertising phenomenon hits SA →
With over 3.3 billion cellular phone users worldwide, companies are reassessing the way in which they reach out to their customers. The race is on to move beyond the clutter of everyday advertising…
Mobile marketing →
The next big thing in advertising may be the use of mobile phones to sell products, according to an industry expert. Tim Bajarin, president of Creative Strategies, was recently at Digital Hollywood’s…
Advertisers, Publishers Ponder Future of Mobile Ad... →
As mobile advertising moves from an experimental buy to a dedicated budget line item, ad networks serving the space have also matured. Third Screen Media, Ringleader Digital, Ad Mob, Millennial…
July 2008
4 posts
UTarget.Fox to sell in-game ad inventory with... →
UTarget.Fox is to start selling in-game ad inventory with mobile games provider InnerActive Smart Media.
Where Have All the Ads Gone? →
Several vulnerabilities in traditional advertising models, lurking in the shadows for years, have now emerged into broad daylight
Social Networking Meets the Mainstream →
MySpace and Facebook are the fastest growing in terms of mobile traffic trends. MySpace expects half its traffic to be mobile in the future, thanks to its deals with 23 carriers in 13 countries to…
iPhone could spur mobile ad growth →
The Australian mobile advertising market is set to expand by 300% this year and next although it will remain a tiny pocket of less than $30 million because of an advertising sector which remains…
June 2008
6 posts
Mobile Advertising Has Potential →
lthough nearly everyone today has a cell phone, mobile marketing is still very much in its infancy and marketers are struggling with how best to use the mobile platform to influence consumers. So…
innerActive Co-CEO to participate in panel... →
Offer Yehudai, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ads & Content Infrastructure – Barriers & Accelerators” at IMA Mobile…
Free Ad-Funded Mobile Entertainment Provided by... →
innerActive, a leading provider of innovative Ad-Funded Entertainment Channels for Off Deck portals, mobile operators, digital content providers and media agencies will be offering its customers free…
innerActive and Buongiorno Team Up to Provide Free... →
innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, is teaming up with Buongiorno, the world number one in mobile entertainment, to offer its customers free…
Buongiorno goes free with Inneractive →
InnerActive is teaming with Buongiorno to offer free ad-supported games, IM and video.
HotSMS Get Hotter with Free Ad-Supported Content →
innerActive Smart Media, a global provider of ad-funded entertainment channels, is teaming up with Buongiorno, to offer its customersfree ad-supported content (e.g. Games, IM and Video). HotSMS, part…
April 2008
4 posts
Mobile Ads Starting To Leave An Impression On... →
More ads will be coming soon to a cellphone near you. That’s the prevailing opinion at this year’s CTIA Wireless trade show. Companies are better at taking advantage of the personal nature of the…
Potential and pitfalls seen from mobile phone ads →
Advertising on mobile phones has huge potential to connect brands with consumers at any time of the day and within a specific location but it must be creative, relevant and non intrusive, industry…
CTIA - Ad, Content Firms Applaud Opening of Mobile →
A shift away from tight carrier control will help the mobile industry to grow, according to some advertising and content providers. Standardized advertising, a consistent experience for consumers and…
AOL to Launch Ad-Supported Mobile Gaming Portal →
It looks like AOL is putting the pedal to the metal after its Third Screen Media acquisition. Today the web portal announced a partnership with NY-based Cellufun to launch a ad-supported mobile…
March 2008
8 posts
What’s Holding Up Mobile Advertising? →
Even though mobile marketing and advertising didnât break into the mainstream during 2007, with events such as the iPhone launch and other under-the-hood improvements, mobile marketers did take…
Mobile Ads Proliferate Despite Concerns →
Advertisers are just beginning to get their feet wet in mobile advertising, but there’s a lot of splashing going on, according to some people in the industry. “Mobile is the thing most every client…
A Mobile Future →
For starters, mobile phones offer huge advertising potential. “As larger screens become more common, we’re going to see new opportunities in mobile marketing,” says Michael Gartenberg, analyst at…
Orange Announces Ad-Funded Content Trial In The... →
Orange today announced the launch of a new advertisement-supported content trial on its mobile internet platform, Orange World.
Vodafone sees huge mobile ads growth →
THE chief executive of the world’s biggest mobile phone group has identified mobile advertising as a key area of revenue growth and expects sales of more than $US100 million ($108 million) within a…
RSS: Made simple for mobile →
The Swedish startup Mobispine recently began delivering ads through its Java-based mobile RSS application.
The Mobile Games Blog: InnerActive and Jamster... →
InnerActive and Jamster have disclosed information about the success of their UK trail in ad-funded mobile games, which lasted six weeks and ended December 31st last year.
Mobile ads start to get traction →
Nearly a quarter of all cell phone users in the U.S. say they’ve seen an advertisement on their phones in the past 30 days, according to a report from Nielsen Mobile, which tracks these trends.
February 2008
11 posts
Guaranteed impressions where you least expect them →
Advertising in mobile games is also growing up fast. Ad-supported downloadable mobile games are becoming more sophisticated as handsets advance. eBay, for example, was featured in a soccer game…
Measuring Mobile Advertising →
Henry Stevens, Director Entertainment & Media at GSM Association, said that operators realize that mobile advertising is important for them, not only as a revenue source, but also it has enormous strategic importance for them.
Soon phone calls could be free – almost →
CALLING friends from your mobile phone could be free in future, as long as you agree to receive advertisements as well as calls.
Compelling results for innerActive’s UK mobile... →
The six-week mobile entertainment trial of innerActive in UK shows a very high Click-Through-Rate (CTR) of 39 per cent. The trial with digital entertainment firm Jamster gave mobile users in UK the opportunity to download six free games from the Jamster s
Mobile advertising, innovation and the future →
Static mobile content is on its way out and a media evolution will take place on the Mobile Web, as it was on the Internet before it. Media rich mobile technology is coming and advertising is a large part of that future.
Mobile Advertising's Future Depends on Innovation →
Internet advertising powerhouses Google, Yahoo, and Microsoft — as well as new mobile advertising platform companies — are hoping that 2008 will be âThe Year of Mobile Advertising.â But cellular phones will have to overcome a number of limitations b
Mobile World Congress in Barcelona →
Mobile Advertising: Three commercial models have become prevalent in the Mobile world: transactions, subscription and advertising. With advertisers looking to get personalized as possible with their messages, it is only a matter of time before the metrics
Mobile Web Advertising →
The best thing about mobile advertising is the lack of competition. When you advertise on the mobile web, your ad is the only one on the screen at a given time. Unlike AdWords or banners on websites that can be overly saturated with keywords and graphics,
NeuStar to Showcase Personalized Contextual Mobile... →
NeuStar has announced today that it will be showcasing personalized and contextual mobile advertising embedded in its Instant Messaging (IM) solution.
innerActive and Jamster's Successful UK Trial of... →
innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-fu
innerActive to reveal its successful UK trial... →
innerActive Smart Media will reveal the successful UK trial results of a mobile in-game advertising service with digital entertainment partner Jamster, and will showcase its groundbreaking new ad-funded product for Instant Messaging (IM) and presence systems, at the Mobile World Congress 2008, Hall 4 level 1 IMA Pavilion, 11-14 February 2008 in Barcelona, Spain. We are also planning to announce...
January 2008
5 posts
Ad-supported games can make good money →
innerActive co-CEO and co-founder Ziv Elul stated that there was good money to be made from such games. “What we’ve seen so far is that the numbers are very high. We saw ten times the people play the same games â from one month before when it was on the
Mobile Advertising Set To Go Big This Year? →
While there has been much talk that online advertising will decline in the current/coming recession, the CEO of Google, Eric Schmidt, seems pretty bullish on what will happen with mobile advertising this year.
innerActive migrates tech to IM →
Crickey. Another day and another company claiming it’s got the best ad serving technology for the mobile sector. Fortunately, innerActive’s demo was very impressive. What the company’s two founders Offer Yehudai and co-CEO, Ziv Elul, were itching to tell me is that they’ve broken out of just offering in-game ad serving.
Amdocs Enters Digital Advertising for Mobile... →
The advertising revolution in mobile communications is getting underway with market projections ranging from $12 million to $20 million annually over the next four years. Amdocs got into the game this week with a new Search and Digital Advertising solutio
3 tags
Ziv Elul to participate in panel discussion on...
Ziv Elul, Co-CEO and Co-Founder of innerActive Smart Media, will participate in a panel discussion entitled, “Ad-supported mobile games: big revenue potential or just another fad?” at MGF 2008, the leading European mobile games event.
December 2007
3 posts
Mobile advertising: the emerging UK market →
An ideal introduction to the increasingly important mobile ads market in UK.
Mobile Ads Will Go Big By 2010: IAB UK Survey →
Mobile advertising will become a mainstream medium over the next three years, according to results of a newly released survey from the Internet Advertising Bureau in UK.
Why retailers need a mobile edge →
Stand out from the retailer crowd with these mobile strategies. The head of Nokia Ad Business lists ways to stay top-of-mind with your audience.
November 2007
4 posts
Marketers Enlist Mobile Phones as Utility Vehicles →
The move to create applications comes as surveys show consumers express wariness that their cell phones will turn into another source of ad overload.
m-Wise partners with innerActive for in-game... →
innerActive the solution provider for delivery of in-game advertising has teamed up with m-Wise the mobile content company to push, create and deliver more in-game mobile advertising.
Wireless: Ads targeting cellphone's location -... →
The growing acceptance of mobile advertising has prompted some operators to move a step further. The new frontier is location-based advertising, or direct marketing to a cellphone based on its physical location.
Advertising Will Set Mobile Free →
Mobile advertising revenues are less than 1% of wireless carriers’ $20 billion in data service fees which are growing at double-digit rates. Advertising revenues in support of the content subscribers consume will surely grow to a significant proportion.
October 2007
10 posts
Mobile ads to overtake internet advertising →
Though in its infancy in India, mobile advertising is emerging as the biggest competitor to internet advertising. It might even cannibalise mobile advertising, states a new study by global analysis firm Thomas Weisel International. India’s online advertising is expected to reach an inflection point by 2009-end — a time when mobile advertising is predicted to grow at a scorching pace. The...